I watched the Newsnight story the other day about Google. 
What an interesting story - we didn't see quite a number of things. We still got more huff about "argh! cookies!". Gmail was singled out for evil, despite the fact that Google's algorithm works on the basis of keyword scanning. There's been big debates about all this kind of stuff which the BBC could have found by looking out at the blogosphere, but they didn't. 
We didn't get anything about attention data and the idea that we own our own attention metadata. 

