Apple, don't do it. It may be cheaper to hire Indian tech support, but every time I've been bumped off to India for tech support, they've been absolutely and completely useless. For instance: 
"Open up your Start... Menu."
"I can't."
"What?"
"I can't. I don't have a Start Menu. I'm on a Mac."
"Erm, what version of Windows are you running?"
"I'm not. I'm running Mac OS X 10.3"
"I don't know what to do."
"What are you actually trying to get me to do?"
"Find out your IP address"
"Okay, why didn't you just say rather than treat me like a two year old?"
What companies need to do is have a "I don't have a clue" line, which you ring if you're a newbie, and a "What the fuck's wrong with this?" line for people who know what they are doing and need to talk to someone who know's what they are doing.
Perhaps you could take a "Geek With A Clue" test - basically you hop on the website, show that you're not clueless through taking a comprehensive multiple choice test, and as a result get access to the "Geek Line". They can save money by getting people off the phone quicker, by getting bug reports to the relevant people quicker and not pissing off opinion formers (geeks are the ones with blogs and who get the "I want to get a computer - what should I do?" questions all too often).
Note: this is not racism. It's quite simple. I like Apple's Tech Support - they're helpful, usually pretty quick to respond, and (bar when they wanted to charge me £500 to fix a trackpad) reality-based (also doing nice things like emailing you after you've called with full details). The last time I phoned Indian tech support was when I had to call Belkin. They were totally clueless about the hardware, about operating systems and drivers that aren't Windows XP, about networks and telephony (quite useful in a DSL router).
I've phoned numerous tech support lines that ended up being routed to the Indian subcontinent - mostly from cheaper, cookie-cutter hardware providers.
Companies can cut costs all they like, but if I find out that their tech support is coming from the Indian subcontinent, I stop buying. I don't want to have to spend an hour explaining the existence of non-Windows operating systems to someone in Bangladesh because the manufacturer of my POS DSL router wants to avoid the responsibility of fixing the problem.
With the Belkin thing, what ended up happening - eventually, through a process of refined Googling, multiple calls to directory enquiries and searches of Companies House, I found their UK phone number. A family member then spent about three weeks calling that line every day until they actually got their arse in gear and replaced the router.
If you want more reasons, browse through the comments over at Jeremy Zawodny's blog discussing Dell's abysmal customer service.
